The PETA-Approved Vegan and cruelty free brand Hurtig Lane was born in 2016 by Cerian and Michael in Barcelona after having been deeply moved by the Animal Rights documentary Earthlings and the extreme cruelty behind the leather industry.
With their passion for fashion, Cerian and Michael have created a true fashion success story with Hurtig Lane, and are constantly exploring new innovative ways to remain sustainable and eco-friendly (there are now three women’s and two men’s collections). Their vegan leather straps are cotton woven fibre with PU. All of the straps are PVC free and made using recycled materials. Hurtig Lane watches are shipped and packaged with environmentally friendly materials such as recycled cardboard and nylons. They always avoid using plastic in any of their packaging.
Hurtig Lane is as uncompromising in its company values, ensuring its carefully-selected production team meets its high ethical standards that pays their staff fairly with fair working hours and cares about women's rights in the workplace. Offering above and beyond maternity leave and promotion opportunities.
How would you describe your style? We love minimalist fashion and all of our watches have been designed with this in mind, because of this we love that you can pair our watches with all outfits and compliment any look that suits your style.
What are your favourite brands? One of our favourite brands is The Lovely Things their handbag designs are beautiful and the vegan leather quality is outstanding. We also love Hetty + Sam for their quirky designs and bold prints!
What would you like to see more of in vegan fashion? Vegan fashion is growing everyday, which is so exciting! High street brands are now offering Vegan leather products, but we would love to see a major brand go one step further and remove all non vegan products from their store!
When did you become vegan and why? We became vegan overnight after being moved so deeply by the documentary Earthlings!
What did you find hardest when you went vegan? At first we found eating out difficult as many restaurants in Spain are not suitable for Vegans. After some time we got to know some of the best vegan restaurants in Spain which are located in Barcelona!
Why did you found Hurtig Lane? We love fashion and we wanted to prove that fashion can be affordable, stylish and most importantly cruelty free.
Where do you see your brand in five years? Currently we are online only but over the next 5 years we would love to have our watches available in stores around the world!
What would you like to achieve with Hurtig Lane? For someone who has always worn an animal leather watch to make the change to a Hurtig Lane cruelty free leather and discover that vegan leather can be great quality too! We believe no fashion should ever involve the harm of animals.
Where do you get your inspiration from? We have always loved watches and accessories, we really struggled to find any vegan leather watches so this inspired us to create our own.
If you weren't running Hurtig Lane – what do you think you'd be doing instead? We are huge animal lovers and we often support our local homeless dog shelter by walking the adorable dogs (whilst trying not to adopt them all!) So I believe that we would be running a dog shelter of our own.
Find the original post and Hurtig Lane's watches on www.organicaldigest.com among other vegan and eco-friendly products.