The trend of more transparency in beauty was a long time coming and now it is here. 72% of consumers want to know more about the ingredients and the production of products(FIT Study) . 59% still, will not buy cosmetics online because there is no consultation (eMarketer). At Skin Match Technology Switzerland AG want to close this gap by enabling beauty brands and retailers to deliver personalized product consultation online. We are a Software as a Service company with a B2B approach. We develop tools that can be easily implemented on beauty brands- or retailers website, app or in-store iPads etc. and provide an exceptional consultation service connecting all channels. We have developed our recommendation and consultation algorithm with Dermatologists, Makeup Artists and IngredientsSpecialists form Switzerland.