Born in France, grew up in Barcelona with a Moroccan mother and Argentinean father. Lived in Tel Aviv for 8 years and now in Zurich for 6 months. Mother of 2 & bouldering lover. After 10 years in the traditional branding sector in one of the leading agencies in Europe , I decided to disrupt the traditional branding industry to create meaningful brands that stand for something beyond their product.
Because it is also in their hands to make a change.